FEATURED SESSIONS IFPA-SAPA Fall Conference SCHEDULE CHECK OUT THIS LINE UP OF SESSIONS! You don't want to miss this conference! CLICK HERE TO REGISTER CLICK HERE for BROCHURE ROOM BLOCK CLOSES AUG. 23rd What I've Learned From the Big Dogs About Customer Service: Kevin Slimp Kevin Slimp has been called a lot of things. In Canada, he was recently introduced as the man who saved the Canadian newspaper industry. In Texas, he was called the most important voice in the newspaper industry today. Most people know him as the news guru. Whatever you call Kevin, he has been a force in the the free and paid newspaper worlds, recognized as both an incredible technology expert and the man Publishers Auxiliary called the most popular and effective speaker among community newspaper publishers today. One magazine called Kevin "America's Consumer Crusader" in 2012 for his work in getting some of America's biggest corporations to clean up their customer service acts. Making Digital Work For You GREG SWANSON Greg provides experience and guidance on all aspects of successful product development in social media, user-generated content, marketplace-driven SEO, mobile marketing, paid content, reputation management, platform-targeted development and digital advertising sales. Greg co-developed research projects with Belden Research, Pulse Research, The API, The Inland Press Association, and Borrell Associates. On the basis of his research on the metered-approach (with ITZ/Belden and the American Press Institute), Greg spent over a year as chief revenue enhancement strategist for Journalism Online, helping newspaper companies develop strategies for charging for content. We bring years of experience to media clients in cultivating cultural change, managing complex project introductions, executing marketing campaigns, creating effective sales packages, coaching sales managers and providing sales training. APPS - TEXT MESSAGING - MOBILE WEBSITES Hometown Mobile Solutions offers advanced mobile advertising solutions. More and more businesses are advertising on mobile to connect with consumers because mobile offers great consumer engagement, builds customer loyalty, and the cost saving is measurable. The more readily your customers are able to connect with you; the more purchases will be made with you. More than 110 million people in the US owned smartphones during the three months ending in June 2012, up 4% versus March 2012, according to comScore. 75% of US mobile subscribers used text messaging on their mobile device in June 2012 (up 0.7 percentage points). Downloaded applications were used by 51.4% of subscribers (up 1.4 percentage points), while browsers were used by 50.2% (up 0.9 percentage points). (comScore, August 2012). 3-MINUTE IDEA EXCHANGE: The most popular session of our conference. One idea could be worth years of income and will certainly pay for your trip to New Orleans. Proven ideas, techniques and promotions from around the country are exchanged in this special session. Every presenter is a winner. Start planning your entry now!