Speakers Plan now on attending the 2011 conference in lucky Reno, Nevada at the Peppermill Resort Casino. We offer valuable seminars, open forums, a vendor showcase, Awards banquet, design contests, luxurious settings, and plenty of entertainment. Typical seminar topics include: sales, motivation, classified ad program development, ad layout & design, and how to generate new revenue. Jason Young Jason Young has been called a rare breed when it comes to developing leaders and customer service initiatives. As a former senior-level manager at Southwest Airlines, Jason learned the value of a successful workplace culture. During his 10-years with the airline consistently rated No. 1 in customer service and employee satisfaction, he was a key driver in creating and developing the company s innovative training programs for its successful leadership and customer service culture that have become renowned in the business world today. Driven by the need to extend his unique insight in leadership development to others outside Southwest, Jason separated from the pack in 1998, when he left the airline to launch his own consulting practice to focus on corporate training and development services provider specializing in leadership, customer service and team building. Today, as president of LeadSmart, Inc., Jason shares his vision in developing successful corporate cultures and workplace environments with forward-thinking companies, including Starbucks, Radio Shack, Coca Cola and Tyson Foods, to name just a few. He has even returned to his old turf " Southwest Airlines " to extend his knowledge as a corporate training consultant in leadership development area once again, and has captured his philosophy of creating high performance cultures in his recent book, "Culturetopia - the ultimate high performance workplace." Capturing the innovative strategies and tactics he created at Southwest Airlines, Jason offers insights and practical information that can be implemented immediately. "Jason Young is high energy, knows his subject and presents it in a way that leaves you feeling great! He breaks down challenging subjects into easy to understand components and applies common sense to tough topics. You are sure to be pleased with the end result!" Mike Bessier, Senior Vice President, Starbucks Coffee " Jason Young is indeed a rare breed when it comes to developing leaders. His practical yet effective approach is highly contagious and will ignite any organization with long-term, positive, measurable benefits." Jim Wimberly, COO & Executive Vice President, Southwest Airlines Mitch Henderson President, MarketPRO International, Inc. For over 20 years Mitch Henderson has made it his passion to master the science of marketing behavior, creating effective marketing for small business. Mitch is an expert in understanding what motivates people to respond to advertising and how to design and sell more effective advertising. Mitch Henderson holds degrees in communications and art. His marketing experience includes ad agency owner, television producer, newspaper publisher and sales director. As owner of Westwind Television Productions, Mitch produced dozens of television commercials, short industrial films, and a travel show for cable television. Mitch s advertising agency, The Henderson Group, located in Sacramento, California and Seattle, Washington, directed the marketing for a variety of small to mid-sized regional businesses with sales of up to 30 million dollars. As Director of Sales for Sound Publishing, the Pacific Northwest's largest chain of community newspapers, Mitch trained hundreds of newspaper marketing consultants to help small business owners more effectively market their businesses. Mitch Henderson is now sharing his experience through his company MarketPRO International, Inc. His mission is to educate, entertain and empower the media and their advertisers with intelligent sales and marketing solutions. "Mitch's advice on how to design a better ad has helped me to help several customers with hopeless ideas of their own, closing several sales as a result. I highly recommend his workshop to any salesperson with a will to learn and win." Carey Guidici, Seattle Chinese Post, Northwest Asian Weekly "His information is timely, his delivery superb and he conducts a session guaranteed to leave everyone wanting more." Shari Mulvany, Illinois Press Association Ellen Hanrahan Ellen entered the publishing business after nine years as a high school art teacher. Since the early 1980s, she has seen change and transition in how we create, design and publish ads. While technology plays a large part in the tools that we use, the concept of design remains a constant... good design is good design, period. While the family business was a free paper, the Hartford Booster in Hartford, Wisconsin, Ellen delayed her involvement until the West Bend Booster was established in 1981. In the mid 1990s, she left The Booster to help her brother establish his printing company, stayed for five years learning even more about publishing and printing. Ellen returned to The Booster and worked there until she retired in 2009. She now does substitute teaching and continues to work in publishing on more individualized projects. Ellen never actually stopped teaching, she just found other outlets. She taught software programs at area technical schools and was involved in the high school's Education for Employment committee for more than 15 years. She continues to write a monthly graphics column for IFPA's The Independent Publisher, as well as contributing articles for SAPAToday website. Ellen believes our ever-changing industry continues to be a challenge, and while the rapid change has slowed, there are still new "frontiers" to explore... and it will be exciting to see how our production capabilities continue to evolve. Nonetheless, good design will still be crucial, and needs to be perpetuated for any visual context, and the more who know how to create good and effective design priceless. Mark Rood President/Co-Founder American Consulting Services & TOMA Research Mark Rood co-founded American Consulting Services in 1985 after several years consulting with small businesses on advertising and marketing strategy. Mark s first training program, A Closer Look at Yellow Pages Advertising was the best sales training program in the newspaper industry in the late 1980 s. As a result of these training programs, the Yellow Pages have gone from being the nation s fastest growing advertising medium to a no-growth player in the industry. In 1990, Mark created TOMA. Research. Since then, more than 900 markets in North America have been surveyed measuring Top of Mind Awareness levels of local businesses. Over half of the daily newspapers in the United States and Canada, and 86 of the top 100 circulation papers in America have utilized ACS/TOMA to increase local revenue and ad count. For 26 years ACS and TOMA Research has helped newspapers through extreme market changes broadening their advertiser accounts in print, online, local search and electronic classifieds. John Cribb Managing Director Cribb, Greene & Associates John s father and uncle owned and operated daily and weekly newspapers, and over a period of years published newspapers in Indiana, Kansas, California, Oregon, and Montana. John was the editor and had operating responsibility for a motorcycle racing magazine startup while in college and then worked through all departments at his uncle s Oregon newspapers " spending time as a reporter, ad salesman, ad manager, general manager and publisher. While looking for a newspaper to buy, John met John Jepson, a newspaper broker in the Rocky Mountain states. Jepson offered to sell his newspaper brokerage business and Cribb accepted in February 1984, at the age of 30. By 1994, John and Bob Bolitho of Krehbiel Bolitho Media Service decided to merge their firms, creating Bolitho Cribb & Associates. The Krehbiel Bolitho newspaper brokerage was originated in Kansas City in 1923, and its evolution to Bolitho Cribb and now Cribb, Greene & Associates makes it the oldest, continuously operated newspaper brokerage in the country. John is the fifth successive principal broker in 80+ years of service to the industry. Cribb, Greene & Associates has sold thousands of newspapers and other publications since 1923, and John has personally sold hundreds of publications in addition to appraising 40 to 50 papers each year. Ed Henninger Director Henninger Consulting Ed Henninger has been an independent newspaper consultant since 1989. He recently completed redesigns of The Southampton Press in Southampton, NY; The Joplin Globe in Joplin, MO; the Boston Business Journal; the Catholic News Herald in Charlotte, NC; The Enterprise and the Pilot-Tribune in Blair, NE; The Leader-News in Uvalde, TX; the West Point News and the Wisner News-Chronicle in Nebraska and The Watauga Democrat and The Mountain Times in Boone, NC. He is now at work with newspapers and magazines in Wisconsin, Florida, Tennessee, North Carolina, Mississippi and Nebraska. He recently developed the Francis A. Henninger Grant Program with the goal of making newspaper design services affordable for every newspaper "especially those with limited circulation, revenue and staff size. His column on newspaper design appears regularly in Publishers Auxiliary, the publication of the National Newspaper Association. His column also appears in the bulletin of the Southern Newspaper Publishers Association, as well as newsletters of press organizations throughout the U.S. and Canada. It is also distributed free to more than 1,600 subscribers worldwide. A new venture, Ed Henninger s Blog, is followed by newspaper design professionals worldwide and updated weekly with design evaluations and other newspaper design reports and opinions "Ed's '101 Helpful Hints' book is filled with so many good ideas. You'll find yourself saying: 'Why didn't I think of that?'" Kevin Slimp, Director, Institute of Newspaper Technology "Ed is far more than a designer. He is a consultant who teaches you to redesign your thinking, your processes and your people." Morgan P. Dickerman III, Publisher, The Wilson Daily Times