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Douglas Fry

The talented Douglas Fry, executive director of the Southeastern Advertising Publishers Association
(SAPA), will be on hand to lead a graphics session with a focus on "What Went Wrong With This Ad." He'll have plenty of examples of things that can go wrong from design to print. Bring your own tough examples and make it even more fun for everyone.

He'll also moderate the Graphics Roundtable on Saturday morning.There should be time at the end of the afternoon session for a participant-driven Question & Answer/Troubleshooting session. Graphic artists are invited to participate in the shaping of the sessions by submitting particular issues, questions or problems to Douglas prior to the conference via e-mail at info@sapatoday.com.

Well known in the industry as a graphics and computer expert, Douglas has a varied background in
the free paper industry. He started in display sales at Ad-Pak in the early 1980's, becoming its
publisher 16 months later. Three years later he moved to The Exchange in Fayetteville (Tenn.) as
assistant to the publisher, where he worked from 1986-97 before moving to a sister company to manage its prepress operation for three years. He then worked as ad manager and start-up engineer for Tennessee Home & Farm magazine before taking on SAPA's executive director position in 2002.