Mitch Henderson

President, MarketPRO International, Inc. For over 20 years Mitch Henderson has made it his passion to master the science of marketing behavior, creating effective marketing for small business. Mitch is an expert in understanding what motivates people to respond to advertising and how to design and sell more effective advertising. Mitch Henderson holds degrees in communications and art. His marketing experience includes ad agency owner, television producer, newspaper publisher and sales director. As owner of Westwind Television Productions, Mitch produced dozens of television commercials, short industrial films, and a travel show for cable television. Mitch s advertising agency, The Henderson Group, located in Sacramento, California and Seattle, Washington, directed the marketing for a variety of small to mid-sized regional businesses with sales of up to 30 million dollars. As Director of Sales for Sound Publishing, the Pacific Northwest's largest chain of community newspapers, Mitch trained hundreds of newspaper marketing consultants to help small business owners more effectively market their businesses. Mitch Henderson is now sharing his experience through his company MarketPRO International, Inc. His mission is to educate, entertain and empower the media and their advertisers with intelligent sales and marketing solutions. "Mitch's advice on how to design a better ad has helped me to help several customers with hopeless ideas of their own, closing several sales as a result. I highly recommend his workshop to any salesperson with a will to learn and win." Carey Guidici, Seattle Chinese Post, Northwest Asian Weekly "His information is timely, his delivery superb and he conducts a session guaranteed to leave everyone wanting more." Shari Mulvany, Illinois Press Association